If you are in business, whether you are a startup or well established, you must have a good website. There has been a rapid increase in the number of people who go online to transact when looking for goods or services. If you want your website to stand out, you should ensure that you have a good web design. Some of the qualities that make a web design superior are as follows.
Loads on Mobile
More than 60% of people who get online used their mobile devices to access the internet. This means that websites that are designed to support mobile are likely to perform better and be found by potential customers. Have a web design that loads easily on mobile, and make sure that when using images and videos, they are compressed and compatible with mobile.
Simply put, a website must look appealing to the eye. It is through the use of good fonts, colour and the perfect typography that you will be able to catch the attention of potential users. This means that you should also understand who your target audience is so that you choose the right web design. For instance, if your target is predominantly female, you may want to choose a brighter colour as your website’s theme as women are more likely to be attracted to brighter colours than men.
There are millions of websites on the internet, and you can rest assured that nobody will spend time waiting too long for your website to load. If it takes more than a few seconds before your page opens, the next thing will be that the users trying to access the site will move on to another website. Choose a web design that loads faster and make sure that you test the speeds before you launch it to the public.